At this year’s Ecommerce Expo in London, one thing was very clear: the competition for mid-to-enterprise ecommerce merchants is intense, and platforms and agencies are preparing for a fight to win over ambitious brands looking to scale.

Magento Open Source, Shopify, and Centra: The Big Three

Three platforms are shaping the mid-market (IMO): Magento Open Source, Shopify, and Centra. Each offers unique advantages, and merchants are weighing their options carefully based on flexibility, scalability, and cost.

• Magento Open Source continues to be the go-to platform for brands that want complete control over their ecommerce experience. There’s continued momentum around Hyva in the Magento space. Offering leaner, faster solutions for merchants, and the open-source nature of Magento makes it an attractive option for businesses that need high levels of customisation.
• Shopify,  is making a serious push into the enterprise space. Their aggressive growth into the mid-market and beyond. Shopify is ready to handle bigger, more complex merchants, but this has led to challenges for agencies balancing profitability and scaling capabilities. Consolidation in the Shopify agency space is creating both risks and opportunities.
• Centra, on the other hand, is positioning itself as the future of ecommerce for mid-size merchants. Its flexible, modular approach makes it attractive for brands that are outgrowing the limits of other platforms and need the scalability to manage growth without sacrificing agility. Agencies are starting to see Centra as a major contender in the Mid > space….

The Mid-Market Opportunity

Everyone has their eyes set on those mid-size merchants, and the opportunities for agencies and platforms are massive. Whether through Magento, Shopify, or Centra, merchants are ready to grow, and they need the right partners to help them succeed. Dev Team is the delivery partner for best-in-class e-commerce solutions across these platforms.

Agencies are also feeling the heat. With demand growing for more complex, enterprise-level builds, the need for partners who can provide reliable delivery and scalable solutions is higher than ever. This is where the challenge/opportunity lies…

The Road Ahead

If you’re an agency or brand navigating this competitive space, let’s connect and explore how we can work together to scale your development capabilities.