As someone deeply ingrained in the Magento community and a self-admitted fan of Willem Wigman , I can’t help but be energised by the recent Hyvä Commerce announcement at Meet Magento Netherlands.
In my eyes, Willem is the leader we’ve long needed, a charismatic, knowledgeable figure who inspires and has galvanised those of us who have been committed to Magento’s ecosystem.
For years, many of us have felt a sense of kinship in our journeys with Magento, marked by moments of exhilaration and inevitable challenges. And in Willem, I see someone who understands those highs and lows on a personal level, echoing so many of our experiences. It’s a shared journey, and now, it feels like we’re finally heading somewhere incredible.
The Challenge with Adobe and Magento’s Community
Before we delve into Hyvä Commerce, it’s necessary to address the elephant in the room: Adobe’s handling of the Magento brand. In recent years, there’s been a noticeable decline in Adobe’s support and care for the Magento ecosystem.
They see Magento more as an asset in their portfolio than as a thriving, dynamic community. To them, it’s not a product, but to us, Magento has been a platform for creativity, growth, and innovation. This ecosystem has been built and nurtured by the very developers, partners, and agencies who continue to bring Magento to life each day.
When Adobe misses the mark, they miss the value of this community. In turn, the tremendous potential of Magento as a force for open-source commerce.
Willem and the community, however, see what Adobe doesn’t. They know the value, they feel the importance, and they’ve taken action. That’s where Hyva Commerce comes in a collective effort to rally, reinvent, and reinvigorate the platform we care so deeply about.
What is Hyva Commerce?
Hyva Commerce represents more than just an open-source project; it is the future of Magento in the hands of people who genuinely care. Hyva offers a leaner, more performant, and developer-friendly alternative to the traditional Magento front end. It’s a response to the needs and feedback of the Magento community.
The beauty of Hyva Commerce lies in its flexibility and simplicity. It’s focused on improving speed, streamlining code, and enhancing overall performance, making it incredibly appealing for both developers and merchants.
Unlike the clunky, slow-moving themes and structures that have plagued Magento, Hyva delivers agility and responsiveness, aligning with the needs of a modern eCommerce landscape. It’s not just a tool, it’s a movement. A reimagining of what the Magento experience can be, shaped by those who use it the most.
Why is Hyva Commerce Game-Changing?
Hyva Commerce is a game-changer because it addresses the critical issues we face without the constraints that have often hindered us. In this new journey, Mollie, the Dutch payments giant, has stepped in with significant backing.
This isn’t just funding with strings attached; it’s real support without the typical restrictive terms. Which is a rare and much-needed vote of confidence in our community. Having Mollie on board is huge, not only do we get the resources we need to push forward, but we also gain the legitimacy that comes from a major industry player who believes in our mission.
With Hyva, we have the three essentials that will fuel the future of Magento: funding, brand, and community. This trifecta sets the stage for something extraordinary. Where Adobe seems to have taken a step back, Hyva is pushing forward, harnessing the strength of the community to build a platform that is agile, resilient, and built to last. This isn’t just another front end; it’s a rallying point, a new start, and a blueprint for sustainable, open-source eCommerce.
Exciting Future
Looking ahead, there’s a palpable excitement within the community. With Willem at the helm, Hyva Commerce isn’t just breathing life back into Magento, it’s carving a new path. The open-source ethos that made Magento great is alive and well in Hyva. This is an opportunity to unite around a consistent message, to leverage the resources and talent we’ve cultivated over the years, and to continue innovating in ways that Adobe has unfortunately overlooked.
To anyone who has been waiting for the next big chapter in Magento’s story, I believe this is it. Hyva Commerce embodies everything we’ve fought for and everything we aspire to achieve as a community. So here’s to Willem, the Hyvä team, and all of us who refuse to let this community fade.
Watch the full talk from MM24NL below, filmed by yours truly:
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