Revamping a Multimillion Ecommerce Platform and Driving Momentum for a Leading European Football Club with a Dedicated Development Team.
increase in projects completed
decrease in bug fixes
increase in releases deployed
The Client
The client is a renowned European football club with a massive global fan base. They sought to enhance their digital presence and optimise their ecommerce operations to better engage with fans worldwide.
The Brief
First Pain Point
Their ecommerce website was slow to load, especially during peak traffic periods like product launches and game days, which led to customer frustration. Additionally, it had frequent bugs that affected user reliability and satisfaction.
Second Pain Point
Their website’s design no longer aligned with the club’s modern identity or fan expectations.
Third Pain Point
The client has a huge fan base but very limited personalisation features on their ecommerce site, this impacted fan engagement, reducing user retention and conversion rates.
The Solution
Since the client had pain points that required deep and long-term development, and there was a likelihood of uncovering more pain points as we progressed, it was clear that the first step in the solution was to build a dedicated team for the client, composed of:
- 3 Quality Assurance Specialists
- 2 Backend Developers
- 1 Product Owner Support
- 1 Lead Full-Stack Developer
- 2 Frontend Developers
- 1 Product Owner
- 1 Project Manager
- 1 Full-Stack Developer
This team worked exclusively on the client’s projects, on a full-time basis, fostering close and swift collaboration with the client’s in-house stakeholders.
We then adopted agile methodologies to ensure rapid iterations, transparency, and continuous delivery.
The Work
Enhancing the Digital Experience
The team started by modernising the website’s design to maximise the impact of the club’s iconic branding while ensuring mobile responsiveness and user-friendliness.
We then implemented Hyvä Checkout to streamline the purchasing process, strategically reducing friction points and increasing conversion rates. This enhancement was informed by user behaviour analysis, which highlighted checkout complexity as a key dropout factor.
During this time, we also identified an opportunity to enhance the customer experience by enabling fans to personalise home and away kits with names and numbers, responding directly to fan feedback and demand.
Since the dedicated team has the skill set and resources to build this software bespoke for the client, development started on this tool, simultaneous to other improvements.
World-wide Dominance
The client has strong world-wide brand recognition, and we wanted their site to serve every customer optimally wherever they may be.
This meant implementing a Multi-Store Setup with GEOIP Localisation that will automatically direct users to the most relevant storefront based on their location, and streamline the ‘add to cart’ to ‘place order’ flow for a seamless global shopping experience.
At the same time, we also created localised content for international users, which championed accessibility and inclusivity.
Since the client receives a large volume of orders in different timezones, with different peak hours, Dev Team as a company decided to create an entirely new category of service to completely cover the client’s enterprise needs. We introduced 24/7, round-the-clock support, securing instant assistance for the client’s users.
Boosting Retail Operations
The team worked to optimise payment gateways and shipping modules to the highest standard, and set up the platform for speed and scalability to handle peak traffic periods efficiently.
We also streamlined the order management of the client to improve operational efficiency.
Quality at Every Stage
These large projects directly impacted the client’s ecommerce operations, worth millions of pounds of revenue annually, which means a comprehensive Quality Assurance process was the most important part of the work.
Our highly skilled QA specialists thoroughly inspected and tested every stage of the development, which made it possible for the dedicated team to deliver a completely bug-free platform.
On top of the initial QA, the team continues to provide ongoing technical support, ensuring the platform remains up-to-date with the latest technology
We’ve seen a dramatic shift in our digital capabilities since partnering with Dev Team.
Their expertise and dedication have tripled our past achievements within a year, significantly enhancing quality innovation and speed in a competitive landscape. The cost efficiencies from this partnership have allowed us to optimise our budget investing more effectively in e-commerce innovations. Dev Team’s involvement has been crucial in our pursuit of digital excellence.
Director of Global E-Commerce
The Results
The dedicated development team’s strategic enhancements, and the company’s flexibility in offering services delivered measurable and impactful outcomes for the client. Hyvä Checkout reduced the checkout process to a single page, significantly decreasing cart abandonment rates and increasing conversion rates.The Multi-Store Setup with GEOIP Localisation optimised user journeys for international fans, driving higher engagement and sales.
24/7 support ensured seamless transactions across all time zones, enhancing customer satisfaction and reducing downtime.
increase in projects completed
decrease in bug fixes, indicating improved code stability
increase in releases deployed
Get your Magento project started
Prefer direct contact?
Phone
(02) 7004 4847
Prefer direct contact?
Phone
(02) 7004 4847
